Today Brazilian start-up, HOME SHAVE CLUB has released their first commercial, directed and produced by Gabriel Amaral for 3c Films.
The company took it’s lead from US outfit Dollar Shave Club and gave us the task of “tropicalising” (what Brazilians call adapting for the Brazilian market) Dollar Shave’s viral commercial. We took their concept that worked so well and added a few more elements and characters to strengthen Home Shave Club’s identity and also set-up for follow up content with Arthur, Cida (the Chihuahua), the “Quality Control Crew”, Astrid and last but not least, everyone’s favourite bike messenger, Oswaldão.
It was a blast producing this one, now time to get the word out!!